Microsoft Live Search is now called “Bing”.
I guess the name sounds catchier; like Yahoo and Google does. Live Search was always the third search engine to use anyway. This re-branding might help it compete with the big two. In truth, its now called a “decision engine” rather than a typical “search engine”. So might be unfair to try compare them with each other.
“When it comes to decisions that matter, Bing and Decide” from the Bing Tour Page
It still looks and feels like a “search engine” to me. Yes, it looks nice and there are some new features.
Bing provides a number of other advantages over the Google’s of the world, regardless of the search type. Search results are intelligently trimmed and filtered so that you’re not just presented with a mammoth list of mostly-irrelevant links (though you can get to that if you’d prefer). And you can easily filter searches using a sidebar-based list of context-sensitive choices. So if you’re searching for, say, a musical act, the service will generate filters like images, songs, lyrics, tickets, merchandise, albums, and videos, as well as a list of relevant related searches, so you can more quickly find what you’re looking for.
Paul Thurrot’s SuperSite for Windows.. Click to read the whole article.
Its still going to take some time to beat Google and Yahoo. Sometimes less is just better.
Microsoft’s official Bing press release.
